Many people are unaware that two of our respected communities, Baptist Homes and Providence Point, are part of the same organization. They do not know about the services we have added in recent years and months. Therefore, we felt we needed a brand that fully encompasses our family of offerings. That’s why on December 1, 2021 we introduced Baptist Senior Family, the name under which we do business as the parent company of Baptist Homes and Providence Point, as well as a host of other senior services we offer.
Although our name is changing, our rich history and values remain the same. This new brand truly represents the range of our award-winning services and celebrates our passionate employees and fulfilled residents and clients. It allows people to fully understand the breadth of our offerings, the level of care we provide and the extraordinary surroundings we have to offer.
And of course, with a new name also comes a new, refreshing look, representing feelings of warmth, hope, trust and tranquility. Our new logo, carefully designed with colors of green, orange and blue, symbolizes, connection, growth and joy. The plant-like figures incorporated in the logo are connected in their growth with petals outstretched, lifting each other up. You will start to see more of our new logo and colors around our campuses as we transition to our new brand.
Our theme is: Life. Uplifted. It is a benchmark for all of our employees, residents, marketing, and administration. It speaks to a collective, unwavering commitment to care for and uplift our residents, families and team members.
You may see advertisements announcing our new brand on broadcast TV (KDKA, WPXI and WTAE) as well as streaming, on KDKA-AM radio, and in print publications.
All of us at Baptist Senior Family hope you enjoy our new name and logo as much as we do. It is an exciting, yet fresh step into a new direction for our community as we continue to grow and uplift the lives of those we serve.